The best ways to increase traffic to your website include advertising networks, email and social media marketing, and SEO. But you need to take the right approach by using the right online marketing tools to drive traffic to grow your followers, subscribers, and customer base that will eventually generate more leads and sales for your business.
1. Social Media Marketing
Whenever you use social media to do your marketing, it is essential to select the right platforms that will deliver the best results. You don't want to do too much advertising on just one social channel, so you should research online for more ways to promote your website, including social sharing sites, forums, and billboards where you can post messages that will interest people enough to click on the link of your URL.
Always post interesting and relevant content that will attract people and make them want to come back to your site. Your site should be filled with articles and videos that keep your visitors engaged in finding what they are looking for, and you will want to target the right audience in your niche.
2. Search Engine Optimizing
One way to target the right audience is by using the right keywords. This is primarily done by SEO to target long-tail keywords on your article's main topic. In most cases, will analyze the volume of visitors and competition that each word or phrase receives monthly.
Then you can see where your site ranks among high authority websites that bring in a lot of traffic based on DA and Alexa status.
Once you have built an online presence and have a list of contacts, you can begin doing email marketing campaigns that will bring more traffic to your site and keep people updated on new content and the products and services you are offering.
Depending on how you monetize your site, whether, through advertisements, affiliate marketing, or drop shipping, the best way to keep your audience engaged is to send out newsletters that inform people about what you've written and the products you're selling.
3. Email Marketing
Most people who search for an email hosting provider use Mail Chimp to send out newsletters, but other companies offer similar services, including Constant Contact, Mail Jet, and Mailer Light ― all involving paid plans to send bulk emails to their contacts.
Writing a newsletter should be promotional and informal to grab the reader's attention, or it could be part of an article you wrote that leaves a link for them to read the rest of what it was.
4. Guest Blogging
Another effective way to market your website is by guest blogging on high-traffic sites within your niche category. Doing this helps boost traffic by generating backlinks for people to read content that you wrote and redirect them to a similar page on your site.
Guest blogs often allow you to place more than one link to your site within the body of your article and in your bio, but they are more likely to click on one of them if it relates to the content shown on your pages.
5. Content Marketing
While guest posting can result in a significant amount of traffic, it is also a good idea to submit your content to aggregator sites and search engines (Google, Bing, Yahoo) to make your pages more visible across the internet.
Those are some of the most successful marketing strategies to grow a website if you're looking to gain more visitors, promote products, and, most of all, set financial goals for every stage of your online business.